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The wrong store
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17,9
Our 1st solo show, oui! Inventing the unauthorized bastard child of Maurizio Cattelan's THE WRONG GALERY as its potential gift shop, item idem collaborates with his usual suspects, unleashing a store design for gallery where none can enter, & challenge consumerism to frustration. Cyril's bff, Tobi Wong, opened in 2007 his own version of THE WRONG STORE in NYC, for which we provided conceptual consulting.
not sold in stores
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SPECIAL SALE AT THE WRONG STORE !!! 50 % MORE EVERY WEEK END !!!
The Wrong Store ( 22 m2 & 3 m3 of retail excitement)
a guerilla project by item idem. 2006
Opens April 27th. Closes May, 27th.
8 rue Charlot 75003 Paris
Exclusive selection of products & editions from Anna Lena, Bernhard Willhelm, colette, Grocery Storm, Surface to Air, Tobias Wong.
ReFlux editions . Courtesy of Barbara Moore, Bound & Unbound, NYC.
Packaging by colette. limited repackaged edition by item idem.
Exclusive Warhol Gift Wrap .
Visual Merchandising by item idem.
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"The Wrong Store" is a development structure included in the exhibition "Packageing", curated by Jonathan Chauveau for galerie frederic giroux.
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Item Details
Anna Lena, Bernhard Willhelm, colette, Grocery Storm, Surface to Air, Tobias Wong, Barbara Moore, ReFlux editions, BOUND & UNBOUND, Jonathan Chauveau, Frederic Giroux, galerie frederic giroux.
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