The wrong store
Our 1st solo show, oui! Inventing the unauthorized bastard child of Maurizio Cattelan's THE WRONG GALERY as its potential gift shop, item idem collaborates with his usual suspects, unleashing a store design for gallery where none can enter, & challenge consumerism to frustration. Cyril's bff, Tobi Wong, opened in 2007 his own version of THE WRONG STORE in NYC, for which we provided conceptual consulting.
not sold in stores
SPECIAL SALE AT THE WRONG STORE !!! 50 % MORE EVERY WEEK END !!!
The Wrong Store ( 22 m2 & 3 m3 of retail excitement)
a guerilla project by item idem. 2006
Opens April 27th. Closes May, 27th.
8 rue Charlot 75003 Paris
Exclusive selection of products & editions from Anna Lena, Bernhard Willhelm, colette, Grocery Storm, Surface to Air, Tobias Wong.
ReFlux editions . Courtesy of Barbara Moore, Bound & Unbound, NYC.
Packaging by colette. limited repackaged edition by item idem.
Exclusive Warhol Gift Wrap .
Visual Merchandising by item idem.
"The Wrong Store" is a development structure included in the exhibition "Packageing", curated by Jonathan Chauveau for galerie frederic giroux.
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